Lytics, a cloud-based customer data platform (CDP) and customer analytics and intelligence platform, announced a partnership with Databricks, a data warehouse technology to integrate Lytics Cloud Connect , with Databricks data lakehouse, a data warehouse platform.
As a result of the integration, brands can directly access and activate customer data straight from Databricks data lakehouse to create specific customer segments for ad campaigns. The firm claims this would enable brands to gain better insights, which can be used to improve ROI.
Databricks is the fifth data source partner available for Cloud Connect. The firm plans to further extend its partnership in 2023 by strengthening its customer acquisition solutions.
Analyst QuickTake: Lytics Cloud Connect solution, which is built on a reverse ETL approach, makes it compatible with data warehouses. The addition of Databricks to its list of fully integrated data partners, which also includes Google Big Query, Amazon Redshift, Microsoft Azure, and Snowflake, further strengthens Lytics edge in the CDP space.
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