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Taboola signs 30-year partnership with Yahoo; expects to achieve USD 1 billion in annual revenue
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Jan 17, 2023
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Marketing Automation

Marketing Automation

Jan 17, 2023

Taboola signs 30-year partnership with Yahoo; expects to achieve USD 1 billion in annual revenue

Partnerships

  • Taboola, an AI-powered content discovery platform, announced that it has entered into a thirty-year exclusive commercial partnership with Yahoo, making Taboola the exclusive native advertising partner for all of Yahoo’s digital properties.

  • As part of the partnership, Yahoo will leverage Taboola’s contextual ad solutions to provide a unified advertiser offering and improve consumer experiences across its owned media properties. In addition, Monica Mijaleski, Yahoo’s CFO, joined Taboola’s Board of Directors.

  • Taboola expects the new partnership would result in ~USD 1 billion in annual revenue. 

  • Analyst Quicktake: The new partnership is in line with its announcement in November 2022 When Yahoo became Taboola’s largest shareholder . The combined advertising offering is expected to help Taboola reach a broader audience while gaining access to more premium advertisers to bid on the Taboola Network. 

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