All Updates

All Updates

icon
Filter
Product updates
Lotame’s launches a new data platform to integrate with CDPs and data warehouses
Marketing Automation
Jan 23, 2023
This week:
Funding
Haber raises USD 44 million in Series C funding from Creaegis
Smart Factory
Yesterday
Geographic expansion
AML3D opens US technology center in Ohio to support defense and industrial customers
Additive Manufacturing
Yesterday
M&A
3D Systems sells Geomagic software portfolio to Hexagon for USD 123 million
Additive Manufacturing
Yesterday
Product updates
Meta launches AI model to enhance Metaverse experiences
Metaverse Platforms
Yesterday
Product updates
Noom launches oral weight loss medication program
Digital Wellness
Dec 12, 2024
Partnerships
Conduit Pharmaceuticals partners with SARBORG to integrate AI and cybernetics in drug development
AI Drug Discovery
Dec 12, 2024
Product updates
Absci selects drug candidate ABS-201 for hair loss treatment
AI Drug Discovery
Dec 12, 2024
Product updates
Evaxion develops AI-powered precision cancer vaccine concept
AI Drug Discovery
Dec 12, 2024
M&A
General Inception acquires Enable Medicine for undisclosed sum to boost AI-driven drug discovery
AI Drug Discovery
Dec 12, 2024
Partnerships
Dewpoint Therapeutics partners with ConcertAI to advance oncology drug
AI Drug Discovery
Dec 12, 2024
Marketing Automation

Marketing Automation

Jan 23, 2023

Lotame’s launches a new data platform to integrate with CDPs and data warehouses

Product updates

  • Lotame, a customer data platform (CDP) and data marketplace, announced the launch of Spherical, a new data platform that aims to help companies make better use of their first-party data.

  • Spherical claims to make it easier for marketers and media owners to unify, model, enrich, and activate customer data across different tech stacks. The platform is interoperable across multiple data sources and can be integrated across data warehouses and other CDPs including BlueConic, mParticle, and Tealium. Lotame stated that in the future it plans to expand the number of CDPs its platform supports. 

  • Lotame claims that Spherical provides a faster and easier way to access actionable customer intelligence and drive revenue growth.

  • Analyst QuickTake: Lotame’s solution is in line with the growing trend amongst CDPs of integrating their platforms with data warehouses and CDPs to deliver customer intelligence in a privacy-preserving manner. The solution is also expected to leverage Lotame’s proprietary Panorama ID and its cookieless ID solution to uncover customer identities and provide deeper customer intelligence.

Contact us

Gain access to all industry hubs, market maps, research tools, and more
Get a demo
arrow
menuarrow

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.