<div>
  <ul>
    <li>
      <p>
        Kargo, a provider of advertising solutions, announced that it has acquired VideoByte, an ad marketplace specialized in contextual advertising across connected TV (CTV) and over the top (OTT) for an undisclosed amount. As part of the acquisition, David Naffis, the CEO of VideoByte, will join Kargo as the general manager of CTV.&nbsp;
      </p>
    </li>
    <li>
      <p>
        The acquisition is expected to bring VideoByte&rsquo;s CTV advertising technology to Kargo, allowing the company to offer a more comprehensive solution that includes video, publisher tools, exclusive formats, commerce, and socials.&nbsp;
      </p>
    </li>
    <li>
      <p>
        Kargo offers an omnichannel advertising platform for marketers, premium publishers, and consumers. Its proprietary AI-powered algorithm uses predictive performance analysis and natural language processing (NLP) to identify the contextual contexts where audiences can be reached most effectively. As of January 2023, the platform has served more than 200 brands globally.
      </p>
    </li>
    <li>
      <p>
        <b>Analyst QuickTake: </b>
        With this acquisition, Kargo will also be able to leverage VideoByte's unique &quot;audio to video&quot; (A2V) advertising technology that allows publishers to integrate videos into their audio content, as well as create QR codes that act as interactive ads.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://www.wjhl.com/business/press-releases/globenewswire/8742479/kargo-acquires-ctv-platform-videobyte-as-part-of-major-video-expansion/">
      Press release
    </a>
  </p>
  <p>
    <a href="https://www.finsmes.com/2023/02/kargo-acquires-videobyte.html">
      FinSMEs
    </a>
  </p>
  <p>
  </p>
</div>


Marketing Automation

Ad solution provider Kargo acquires VideoByte to expand its video marketing suite

ANALYST_QUICK_TAKE

PROMINENT_CATEGORY

<div>
 <p>Iterable, a marketing automation platform, has introduced its Winter Product Release which incorporates new AI capabilities aimed at helping marketers. The tools included in this update are AI-powered Frequency Optimization, Brand Affinity Insights, and Journey Performance Recommendations, all designed to enhance customer engagement and campaign performance.</p>
 <p>The update consists of three main elements: AI-powered Frequency Optimization that modifies message frequency across various channels like email, push, and SMS; Brand Affinity Insights, that examines customer sentiment and loyalty trends; and Journey Performance Recommendations, which identifies areas of improvement and offers optimization advice for customer journeys.</p>
 <p>The new features aim to prevent an overload of messages, reduce unsubscribe rates, enhance the tracking of customer loyalty, and assure the timely delivery of messages, says Iterable.</p>
 
</div> <p><b>Analyst QuickTake:<br>
</b> The Winter Product Release builds upon Iterable's expanded partnership with AWS announced in <a href="https:<br>
//sp-edge.com/updates/35465"> October 2024 </a> to enhance Iterable's AI capabilities, which utilize Amazon Bedrock for advanced pre-trained models. The new AI features in the Winter Release, such as AI-powered Frequency Optimization and Brand Affinity Insights, likely benefit from this collaboration with AWS.</p>

Iterable releases winter update with AI-powered marketing tools

<div>
 <p>Foursquare, a location technology platform, has introduced Placemaker Tools in beta, a new community-driven platform that lets users contribute to the FSQ OS Places dataset. This tool is available for signup on their website.</p>
 <p>Placemaker Tools allow users to add new venue details, update existing data, and verify place data using an interface. It operates by creating a feedback loop, letting local communities contribute their knowledge and enhance the accuracy of place information.</p>
 <p>Foursquare highlights the usefulness of the community-driven approach, capturing real-time changes like new café openings, alterations in business hours, or temporary venue closures. It also manages to gather cultural context and colloquial insights that only locals can provide.</p>
 
</div>

Foursquare launches Placemaker Tools in beta for place data contributions

<div>
 <p>Bloomreach, an ecommerce personalization platform provider, has collaborated with Luminos Labs and O2 Commerce to enhance its Bloomreach Discovery platform with self-service capabilities. The newest features allow partners to independently manage product catalogs, data, and generate API keys without needing Bloomreach support. This development aims to streamline implementations, cut integration times, and afford partners more control over search settings, resulting in quicker deployment of AI-enhanced search and merchandising tools.</p>
</div> <p><b>Analyst QuickTake:<br>
 </b> This partnership is in line with Bloomreach’s strategy of engaging in collaborations to enhance and diversify their product portfolio. In <a href="https:<br>
//sp-edge.com/updates/28589"> April 2024, </a> Bloomreach expanded partnership with Boohoo Group for improved ecommerce personalization and in <a href="https:<br>
//sp-edge.com/updates/35429"> October 2024, </a> Bloomreach partnered with Planet to offer unified commerce personalization solutions.</p>

Bloomreach partners with Luminos Labs and O2 Commerce to enhance Discovery platform integrations

INCUMBENTS_PRESENT

<div>
 <p>Demandbase, a provider of account-based GTM platform, is teaming up with Salesforce to incorporate its intent data technology into Salesforce's Sales Cloud Prospecting Center.</p>
 <p>The partnership leverages Demandbase's extensive data sourced from over a trillion monthly interactions and 36 billion B2B website visits, aiming to aid sales teams in identifying potential clients. This new functionality includes a unified prospecting dashboard, adjustable scoring rules, and a seamless integration with Salesforce's Data Cloud. The Intent Score feature was made accessible to Salesforce Sales Cloud clients with an Unlimited Edition or above in October 2024.</p>
 
</div> <p><b>Analyst QuickTake:<br>
 </b> Salesforce's integration with Demandbase builds on its strategy of partnering with marketing intelligence companies to expand its ecosystem. This approach includes the <a href="https:<br>
//www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-datorama/#:<br>
~:<br>
text=Salesforce%20has%20signed%20a%20definitive,team%20to%20the%20Salesforce%20family."> acquisition of Datorama </a> (now Salesforce Marketing Cloud Intelligence) to unify marketing data and deliver actionable insights, as well as <a href="https:<br>
//www.salesforce.com/news/stories/tableau-einstein-alliance-announcement/#:<br>
~:<br>
text=The%20Salesforce%20perspective%3A&amp;text=Aytay%2C%20CEO%2C%20Tableau-,Now%2C%20we're%20investing%20in%20the%20Tableau%20Einstein%20Alliance%20to,critical%20part%20of%20the%20journey."> partnerships with Tableau </a> for advanced data visualization and reporting. These initiatives strengthen Salesforce's ability to deliver comprehensive, data-driven solutions for businesses.</p>

Demandbase partners with Salesforce to integrate intent data into Sales Cloud Prospecting Center

<div>
 <p>HubSpot, a platform for scaling businesses, has agreed to acquire Frame AI, a conversation intelligence platform powered by artificial intelligence. Post-acquisition, Frame AI will operate as a fully owned subsidiary of HubSpot. Frame AI's team will incorporate conversational insights into Breeze, which is HubSpot's suite of AI technologies. This move aims to enable companies to better understand customer sentiment, behavior, and intentions by merging structured and unstructured data throughout the customer journey.</p>
 <p>Frame AI's specialty is in the areas of natural language processing (NLP) and machine learning (ML). They convert unstructured data from emails, phone calls, meetings, and conversations into real-time insights and actionable suggestions. </p>
</div>

HubSpot to acquire conversational intelligence platform Frame AI to enhance product portfolio

<div>
 <p>The marketing automation company, Inflection, recently clinched USD 7.6 million in funding from its existing investors, such as MHS Capital, Version One, Cercano Management, and Ascend. This has brought their total funding to USD 14 million.</p>
 <p>Inflection aims to utilize these funds to propel its sustained growth. The company anticipates achieving cash flow positivity and does not foresee the need for additional funding.</p>
 <p>Inflection was established in 2021. It aids B2B firms in enhancing their personalized marketing communications. The company achieves this through the leverage of existing customer and sales data.</p>
</div>

Inflection raises USD 7.6 million in seed funding to drive growth

<div>
 <p>Customer data platform provider, Zeotap, has joined forces with AI-native omnichannel experience platform, Insider. The partnership brings together Zeotap's data integration and customer segmentation capabilities with Insider's predictive segmentation and engagement channels such as WhatsApp, email, SMS, onsite, and in-app personalization.</p>
 <p>With this integration, businesses can construct comprehensive 360-degree user profiles and offer tailor-made customer experiences through numerous channels. Moreover, the combined solution enables businesses to examine customer data in real time, derive actionable insights, and provide consistent customer interactions across various touchpoints.</p>
 
</div> <p><b>Analyst QuickTake:<br>
 </b> This partnership aligns with Zeotap's strategy of forging strategic collaborations to strengthen its product offerings. In <a href="https:<br>
//sp-edge.com/updates/33349"> September 2024 </a> , Zeotap partnered with ID5 to deliver data activation solutions for a cookieless web environment and in <a href="https:<br>
//sp-edge.com/updates/28590"> April 2024 </a> , it collaborated with Virgin Media O2, Sky, and TIM to enhance customer data solutions. Additionally, in <a href="https:<br>
//sp-edge.com/updates/25458"> January 2024 </a> , it joined forces with Illuma to launch a targeted advertising solution.</p>

Zeotap partners with Insider to integrate customer data and personalization solutions

<div>
 <p>Uniphore, a company specializing in data AI cloud, has bought data firms ActionIQ and Infoworks. The financial details of the transaction have not been disclosed. The aim of these acquisitions is to aid Uniphore in the creation of its Zero Data AI Cloud platform.</p>
 <p>With these additions, Uniphore plans to assist enterprises in overcoming hurdles related to AI adoption. It intends to do this by enabling these organizations to utilize data for their AI initiatives, without the need to transfer, transform, or copy it. This approach could potentially reduce the time required to implement a project from years to weeks. The merged technology will offer a Data+AI solution that incorporates a four-layer AI architecture. This includes composable data, knowledge, model, and agent layers.</p>
 <p>ActionIQ provides customer data solutions and a Composable Zero-Copy Data Platform, which facilitates enterprises in linking data without the necessity of prolonged integration. On the other hand, Infoworks offers an Enterprise Data Platform, which includes AI data agents responsible for spotting, organizing, and purifying enterprise data with minimal human intervention.</p>
</div>

Uniphore acquires ActionIQ and Infoworks to build Zero Data AI Cloud platform

<div>
 <p>Sovrn, a sell-side ad platform, is forming a partnership with Databricks, a data and AI company. This alliance will allow the sharing of Sovrn’s privacy-compliant web browsing datasets on the Databricks Marketplace.</p>
 <p>This collaboration will grant audience, identity resolution, and insights companies access to Sovrn's web browsing data assets. These assets constitute page views from 50,000 websites and apps, which produce 40 billion daily page views generated by 500 million daily active users.</p>
 <p>The Databricks Marketplace's Delta Sharing platform will be utilized to facilitate more efficient access to these datasets. This will be done across various platforms, clouds, and geographies, with a focus on enhanced security and governance.</p>
 
</div>

Sovrn partners with Databricks to offer web browsing datasets on Databricks Marketplace

<div>
 <p>Adobe and Amazon Web Services (AWS) have extended their partnership, enabling Adobe Experience Platform (AEP) and its applications to be accessible on AWS cloud infrastructure.</p>
 <p>With this partnership, brands can utilize AEP-powered applications like Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Customer Journey Analytics on AWS. This centralized system on AWS' secure, scalable environment aids in delivering personalized customer experiences across various channels.</p>
 <p>This integrated platform empowers brands to generate real-time audience engagement, orchestrate personalized customer journeys, and analyze campaign performance. Additionally, the solution offers access to native AWS services such as Amazon S3, DynamoDB, and Glue for enhanced data management and workflow acceleration.</p>
 </div>

All Updates

Ad solution provider Kargo acquires VideoByte to expand its video marketing suite

Iterable releases winter update with AI-powered marketing tools

Foursquare launches Placemaker Tools in beta for place data contributions

Bloomreach partners with Luminos Labs and O2 Commerce to enhance Discovery platform integrations

Demandbase partners with Salesforce to integrate intent data into Sales Cloud Prospecting Center

HubSpot to acquire conversational intelligence platform Frame AI to enhance product portfolio

Inflection raises USD 7.6 million in seed funding to drive growth

Zeotap partners with Insider to integrate customer data and personalization solutions

Uniphore acquires ActionIQ and Infoworks to build Zero Data AI Cloud platform

Sovrn partners with Databricks to offer web browsing datasets on Databricks Marketplace

Adobe and AWS partner to offer Adobe Experience Platform on AWS cloud

Marketing Automation

Ad solution provider Kargo acquires VideoByte to expand its video marketing suite

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