All Updates

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Product updates
Tealium launches “iQ Events” to improve the collection and utilization of zero and first-party data
Marketing Automation
Feb 2, 2023
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Marketing Automation

Marketing Automation

Feb 2, 2023

Tealium launches “iQ Events” to improve the collection and utilization of zero and first-party data

Product updates

  • Tealium, a customer data platform (CDP), announced the launch of iQ Events, a no-code solution that enables users to better gather and analyze zero and first-party data.

  • The new solution is a part of Tealium IQ Tag Management (TIQ), a tool for collecting and unifying marketing data. It allows users to gather more first-party information from a variety of sources and data types in order to create richer profiles, improve reporting, and track customer behavior to better understand client engagement. 

  • Additionally, the company stated that iQ Events is backed by the robust and secure infrastructure of TiQ Solutions, which is claimed to comply with the world's most stringent security protocols.

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