Tealium, a customer data platform (CDP), announced the launch of iQ Events, a no-code solution that enables users to better gather and analyze zero and first-party data.
The new solution is a part of Tealium IQ Tag Management (TIQ), a tool for collecting and unifying marketing data. It allows users to gather more first-party information from a variety of sources and data types in order to create richer profiles, improve reporting, and track customer behavior to better understand client engagement.
Additionally, the company stated that iQ Events is backed by the robust and secure infrastructure of TiQ Solutions, which is claimed to comply with the world's most stringent security protocols.
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.