ActiveCampaign, a customer experience automation (CXA) platform, and ActiveEngine, a service provider of ActiveCampaign tasks, announced a partnership to support B2B businesses in closing more deals.
The partnership brings together ActiveEngine’s insights and expertise and ActiveCampaign’s proprietary platform to offer companies a solution to optimize their lead nurturing and sales processes while maximizing revenue.
Analyst QuickTake: ActiveEngine has been working exclusively with ActiveCampaign for over eight years. The partnership between the firms is aimed at delivering a comprehensive solution for B2B businesses.
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