Zeta Global, a marketing cloud platform that includes a customer data platform (CDP) containing consumer behavioral and transactional data, announced the beta launch of ChatBotZeta, a solution that reads and synthesizes consumer signals from Zeta's data cloud to generate conversational insights.

The new solution combines Zeta's AI and data assets with the natural language processing (NLP) capabilities of OpenAI's ChatGPT model to analyze large amounts of customer data and generate detailed, personalized descriptions of customer attributes, behaviors, and preferences.

The firm claims that ChatBotZeta’s integration with OpenAI's ChatGPT model enables the generation of human-like text based on a prompt, allowing marketers to automate repetitive tasks and focus on high-value activities such as strategy development and customer engagement. 

Analyst QuickTake: With the growing interest in the Generative AI space and in ChatGPT in particular, marketing automation technologies are likely to be exploring ways to integrate these emerging technologies into their own solutions. Zeta Global is among the first to explore this new space and with its access to proprietary customer data, it may potentially have an edge over its peers. (See our Edge insight on " From simple chats to complex conversations: ChatGPT and the future of OpenAI " for further details).