Seedtag, a contextual advertising intelligence platform, introduced Contextual Profiles, a solution that enables advertisers to deliver performance campaigns without using cookies or personal data.

The new solution uses web-context signals and situational context signals to evaluate the likelihood of a user being receptive to an ad. Web-context signals involve an AI-driven analysis of the content on the web page, while situational context signals take into account other factors such as location, time of day, weather, and orientation of the device.

Analyst QuickTake: With the advent of contextual profiles, Seedtag is now able to provide businesses with a full-funnel, contextual solution that permits marketers to construct contextual profiles in real time and without being intrusive. A case in point is Seedtag offering its contextual profiling to identify when users were "in-context" and likely to visit a webpage, resulting in a 67% reduction in cost per session and establishing the client as a leading provider of outdoor furniture.