Anzu.io, a programmatic ad platform specializing in video game advertising, announced an exclusive partnership with Livewire, a gaming and GameTech provider, to expand Anzu.io's services in Germany and France.
Through the new multi-year deal, Anzu.io is expected to expand its offerings and benefit from Livewire's expertise in GameTech and gaming marketing to reach more potential clients in the regions. It will also enable brands to reach gamers through non-intrusive, in-game ad placements across mobile, PC, and metaverse platforms that mimic real-life ad placements.
Analyst QuickTake: Anzu.io and Livewire established a partnership in January 2022 to help advertisers in the Asia-Pacific (APAC) region leverage in-game advertising to connect with the diverse gaming audience. It would appear that the success of the collaboration led to an expansion into other regions in Europe, including Germany and France.
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