LoopMe, an AdTech firm specializing in mobile advertising, appointed Alberico De Nardis as head of South East Asia, while Bernard Fung will now serve as head of North APAC, to sustain the current momentum and find new revenue opportunities throughout the Asia Pacific (APAC) region.

Alberico De Nardi (previously global agency development lead for TikTok) will focus on expanding operations in Singapore, Australia, and India. Meanwhile, Bernard Fung (previously sales director and interim general manager for APAC at LoopMe) will be responsible for expanding LoopMe's operations in the Greater China Region, Japan, and Korea. 

Additionally, the company stated that Simon Stone (previously general manager of EMEA at LoopMe), will now take on the role of general manager of International. In his new role, he will be responsible for all revenue across EMEA and APAC and will oversee LoopMe's expansion across these regions by growing its presence and teams in these key markets. Lisa Coffey (previously head of strategy and business development at Amazon) also joined LoopMe as global CRO.  

The company also reported that it experienced significant revenue growth, with a 27% YoY increase in the APAC region and 55% YoY global growth in 2022, resulting in more than USD 150 million in revenue over the past year.

Analyst QuickTake: LoopMe's decision to bolster its leadership team in the APAC region is a strategic move to capitalize on the significant YoY top-line growth it has experienced in this region. New appointments such as Alberico who brings expertise in advertising on TikTok, better positions LoopMe to take advantage of the increasing demand for mobile advertising solutions in this region.