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MonetizeMore acquires ad management plugin Advanced Ads; aims to exceed USD 100 million in ARR in 2023
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Feb 28, 2023
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Marketing Automation

Marketing Automation

Feb 28, 2023

MonetizeMore acquires ad management plugin Advanced Ads; aims to exceed USD 100 million in ARR in 2023

M&A

  • MonetizeMore, an ad optimization and ad marketplace platform for publishers, announced that it has acquired Advanced Ads, an ad management plugin for WordPress users, for an undisclosed amount. 

  • The acquisition is expected to enhance MonetizeMore’s ad optimization solutions by integrating Advanced Ads' features that offer flexible ad injection and targeting based on user or page content, all without the need for coding expertise. This move is expected to strengthen MonetizeMore's publisher offerings, improving its market position.

  • In addition, the company has announced its goal to surpass an annual recurring revenue (ARR) of USD 100 million this year. To achieve this, MonetizeMore intends to be highly selective in its strategic acquisitions and partnerships, seeking out only those organizations that also enhance ad-monetized publishers.

  • Established in 2014, Advanced Ads is a leading ad management plugin for WordPress users. It offers online publishers a range of capabilities, including ad scheduling, targeting, and ad placement options. The company's solution has been utilized by more than 150,000 websites, globally.

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