AppsFlyer, a mobile data analytics platform, launched ROI360, an end-to-end revenue intelligence platform, to optimize marketing campaigns.

The new solution is expected to provide marketers with an extensive and comprehensive view of their campaign performance, featuring a range of advanced capabilities, including the following: 1) cost aggregation from up to 90 sources, 2) data consolidation, 3) revenue validation for in-app purchases and subscriptions, 4) a comprehensive Net Return On Ad Spend (ROAS), 5) allowing marketers to slice data and create specialized dashboards, and 6) data can be connected to the cloud platform of choice with a single ETL process. 

Additionally, the company reported that the new solution serves more than 300 beta customers. 

Analyst QuickTake: The release of ROI360 is expected to strengthen AppsFlyer's position as a leading mobile data analytics platform, offering marketers a comprehensive view of their campaign performance with a range of advanced capabilities. This new solution is likely to increase customer acquisition and retention rates and improve customer satisfaction, which could potentially lead to higher revenues and market share for AppsFlyer.