Insurify, a comparison site for auto, home, and life insurance, acquired Inspop USA, LLC and its subsidiary, Compare.com, a similar comparison site for auto, home, and health insurance, from Admiral Group for an undisclosed amount.
Through the acquisition, Insurify aims to realize the benefits of the respective brands, platforms, and operations and build on its complementary products to strengthen its market position. It will also continue to maintain the Compare.com brand.
Admiral Group will retain a minority stake in Insurify and will continue to serve as a strategic shareholder.
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