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Product updates
M&A
Sproutt launches SmartLife platform and announces the acquisition of The Reder Agency
InsurTech: Personal Lines
Mar 28, 2023
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InsurTech: Personal Lines

InsurTech: Personal Lines

Mar 28, 2023

Sproutt launches SmartLife platform and announces the acquisition of The Reder Agency

Product updates
M&A

  • Sproutt, a digital life insurance provider, launched an AI-assisted platform called “SmartLife” to assist agencies in all aspects of business activities. 

  • The SmartLife platform enables agents to make decisions in real-time and offers tailored life insurance policies from top carriers, ranging from whole to term life insurance.

  • Along with the launch of the new platform, Sproutt announced the acquisition of The Reder Agency, a life insurance brokerage specializing in the traditional and senior markets, for an undisclosed amount. Ben Reder, The Reder Agency's principal owner, will assume duties as Sproutt's senior vice president of distribution.

  • The acquisition adds more than 400 agents to Sproutt’s network, as it seeks toward becoming a full-service distribution ecosystem. In addition, Sproutt will roll out its SmartLife platform to the agency.

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