Sendinblue, an all-in-one marketing platform, launched a new solution called “Conversations” to manage customer conversations across messaging channels (email, live chat, Instagram, Facebook, and WhatsApp) in one centralized location.

The solution offers a chat solution that users can customize to its brand and integrate with WordPress (an open-source content management system) and Google Tag Manager (a tag management system). It also allows users to automate responses to frequently asked questions (FAQs) and engage in live chat with website visitors. 

Sendinblue offers a free and Pro version of Conversations. The free version includes basic features, such as unlimited simultaneous conversations, complete conversation history, email chat transcripts, read receipts, and typing indicators. The Pro version offers advanced features, including group chats, typing insights, visitor banning, chat ratings, automated chatbot scenarios, targeted messages and triggers, visitor intelligence, reporting, and agent productivity.

Analyst QuickTake: The introduction of Conversations by Sendinblue aims to provide a comprehensive solution for businesses to manage customer conversations across different messaging channels. This strategic move aligns with the company's growth strategy to be an all-in-one marketing and customer relationship tool and enhances its competitiveness in the MarTech space.