Adludio, a UK-based lead generation solution provider for mobile advertising, raised GBP 2 million (~USD 2.5 million) in a funding round led by Mercia. This brings its total funding to USD 24.2 million. 

The company plans to use the funds to bolster its expansion plans in the US and to release an upgraded version of its platform in 2024. The new iteration of the platform is expected to have several automated features and provide customers with a software-as-a-service (SaaS) tool that can be leveraged to manage their own campaigns.

Additionally, the company stated that it had reported a surge in its revenue worldwide and experienced a 50% growth in the US market in 2022. It has also strengthened its management team by adding several industry professionals, such as Ian Liddicoat in the role of CTO and Dave Ramsay as CPO.

Adludio offers an AI-powered solution that provides interactive mobile advertising for marketing teams. The platform utilizes proprietary algorithms and data-driven creativity to optimize campaigns, ensuring the delivery of privacy-compliant mobile ads that drive customer engagement. The company currently operates in five major US cities: New York, Los Angeles, Chicago, Atlanta, and Detroit. Additionally, it extends its services via resellers in Singapore and Hong Kong. Some of Adludio's notable clients include Microsoft, Adidas, Nike, Estée Lauder, Land Rover Jaguar, and Ford.