Marin Software, an AdTech firm offering a suite of solutions for advertising, introduced an automation tool, “MarinOne Scripts,” which integrates Python scripting with its MarineOne platform, providing marketers with customized and data-driven solutions to optimize campaigns. 

The automation tool provides advertisers with the ability to analyze data and update advertising targeting, as well as providing the ability to run across multiple publishers (Meta, Amazon Ads, and Apple Search Ads) to avoid tracking errors and optimize ad performance. It can also be customized using a library of pre-built scripts, where some marketers are utilizing AI technology from ChatGPT to generate Python scripts even if they lack coding knowledge. In addition to Scripts, MarinOne also offers a range of automation options, including no-code features like Insights and Rules that identify opportunities to improve performance and adjust budgets and statuses based on triggers.

Analyst QuickTake: MarinOne Scripts could provide significant benefits for the company, such as improved efficiency and a competitive advantage over Google Ads Scripts, which the company claims can only be used with one publisher at a time. The availability of pre-built scripts and generative AI could also attract a larger user base.