ActiveCampaign, a customer experience automation (CXA) platform, announced that it has expanded its presence in Latin America by establishing a hub in San Jose, Costa Rica. 

The company plans to hire 100 employees in the region within the next year, with a focus on expanding its engineering and customer teams. The new hub, which opens on May 15th, will enable ActiveCampaign to offer English and Spanish resources to businesses in the region and globally, in a bid to enhance its global customer experience and operations.  

The company has also formed partnerships with local organizations, such as the Costa Rican Investment Promotion Agency (CINDE), to assist businesses that are expanding in the country.

Analyst QuickTake: ActiveCampaign's existing offices in Brazil and Colombia, coupled with its latest expansion into Costa Rica, indicate the company's focus on cementing its presence in the Latin American market. This move enables the company to leverage the skilled workforce and favorable business environment in Costa Rica while capitalizing on the growing economy and adoption of digital technologies in the region. By expanding its teams in the region, ActiveCampaign aims to enhance its customer experience and global operations.