Farmers Business Network (FBN), an online marketplace that connects agriculture-sector stakeholders, has launched an AI-powered agronomic advisor, “Norm,” to provide farmers with a wide range of agronomic intelligence.

Norm will assist farmers with chemical intelligence, input guidance, pest and disease strategies, overall agronomic advice, and livestock health support. The platform is designed to help farmers with everything from identifying chemical alternatives and pests to irrigation and cattle health.

Norm is powered by OpenAI's Chatbot GPT-3.5 and utilizes publicly available data sources such as weather insights, soil monitoring, application rates, product labels, current events, university research, and grower commentary, along with FBN's proprietary data feeds.

The platform is available on FBN’s website for its members, allowing them to test and provide feedback to enhance its performance.

Analyst QuickTake: FBN has strategically expanded its suite of service offerings within the agriculture industry by adding Norm to its existing portfolio of platforms that include FBN Direct (online input-buying platform), FBN Financial (lending platform designed for farmers), and Gradable (platform for agricultural commercial services).