AcuityAds, an AdTech firm that provides customer data insights, has rebranded to "illumin" to reflect the success of its journey advertising platform and the company's mission to help brands connect with customers through data-driven advertising. The company will continue to operate legally as "AcuityAds Holdings Inc."

Following the rebranding, the company aims to invest in innovation and expand the capabilities of its platform. illumin's platform empowers marketers to connect with customers throughout their marketing journey, from building awareness to driving conversions. The platform features an easy-to-use drag-and-drop interface, advanced machine-learning (ML) algorithms, and real-time data analytics that help brands optimize campaigns and measure effectiveness.

The company also reported that illumin’s journey advertising platform has generated substantial interest from brands and agencies in various industries such as consumer packaged goods (CPG), retail, healthcare, travel, politics, and finance.

Analyst QuickTake: The rebranding to "illumin," which is taking place two and a half years since the launch of the “Illumin” platform, is a reflection of the strong growth experienced by the platform, having recorded a 31% YoY growth in FY2022 and accounted for 49% of total revenue (compared to 4% of total revenue in Q4 FY2020).