Zeotap, a Germany-based customer data platform (CDP), partnered with Digitl, a cloud infrastructure provider, to offer a customized hybrid approach to data management in the DACH market.
This solution combines buy and build options, incorporating the best features of a customer data platform (CDP) with customers' existing Google Cloud infrastructure. The solution leverages VertexAI ML models to generate actionable insights and predictions that can support targeted marketing campaigns. The partnership further places a lot of focus on data sovereignty and building an architecture that is future-proof and enables clients to safely protect ownership of their data.
Analyst QuickTake: The partnership with Digitl builds on Zeotap’s partnership with e-dialog, a data-driven marketing and digital strategy services provider, to offer customers a comprehensive solution and service on the DACH market. The company continues to make efforts to strengthen its presence in the region.
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