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Rokt launches Payments Marketplace to offer new monetization opportunities for ecommerce businesses
Marketing Automation
May 11, 2023
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Marketing Automation

Marketing Automation

May 11, 2023

Rokt launches Payments Marketplace to offer new monetization opportunities for ecommerce businesses

Product updates

  • Rokt, a B2B ad monetization firm specializing in ecommerce brands, announced the launch of Rokt Payments Marketplace, which enables ecommerce businesses to generate additional revenue on their payment pages. 

  • The solution presents shoppers with personalized credit card and payment-related offers, creating an opportunity for payment providers to engage customers during the checkout process. Notable customers such as Marcus Theatres, Teleflora, OpenSky, Dot & Bo, and Wells Fargo are already utilizing this solution.

  • Analyst Quicktake: Rokt’s latest offering is in line with a growing industry trend of firms looking for new and innovative monetization opportunities at every stage of the customer journey. Another case in point is Microsoft’s recent introduction of a chat API to monetize AI chat services.

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