Beyond Meat, a California-based developer of plant-based meats has expanded its UK portfolio with the launch of three plant-based frozen ready meals at Tesco stores.
The new "Beyond Meals" range consists of Spaghetti Bolognese, Keema Curry & Pilau Rice, and Chili with Coriander Rice. According to the company, all three items are ready for consumption in under ten minutes and contain at least 14 g of protein per serving.
Retailing at GBP 3 (~USD 3.7), Beyond Meals are priced identically to Tesco’s store-brand ready meal items.
Analyst QuickTake: The launch of the plant-based ready-meal range follows Beyond Meat’s plant-based chicken launch in the UK . Other plant-based companies that offer ready meals in the UK include THIS and Meatless Farms . Having recorded an 11.5% YoY decline in international retail revenue in Q1 2023, these product launches will have to perform well to affect Q2, and subsequently FY2023 earnings.
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