AppsFlyer, a mobile data analytics platform, expanded its measurement capabilities to include a specialized solution for measuring performance on PC and console platforms, which it claims to be industry-first.

The new solution offers cross-platform measurement capabilities, enabling game developers and marketers to optimize their marketing efforts across platforms. It allows for the measurement of campaign performance and in-game events on gaming platforms. By reaching potential players through various channels such as web browsing, mobile devices, and CTV, it effectively measures campaign effectiveness. Furthermore, the solution provides a centralized platform for measuring and analyzing marketing campaigns, enabling real-time monitoring, informed decision-making, and campaign optimization for maximum impact.

Analyst QuickTake: AppsFlyer's expansion of its measurement capabilities to include PC and console platforms marks a significant strategic step toward entering the gaming industry. This move positions AppsFlyer to capitalize on the expanding gaming market by providing game developers and marketers with essential insights and analytics to enhance campaign optimization and decision-making.