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Geenee AR launches improved virtual try-on solutions for brands
Extended Reality
May 26, 2023
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Extended Reality

Extended Reality

May 26, 2023

Geenee AR launches improved virtual try-on solutions for brands

Product updates

  • AR content development platform Geenee AR announced the launch of improved virtual try-on solutions for brands and retailers.

  • Key features include 1) web-based body and face tracking for brands to integrate AR try-on directly to their ecommerce websites; 2) Embedded Ads, a feature launched in partnership with AudienceX to incorporate virtual try-ons into online advertising campaigns; and 3) Onsite Mirrors, an AR mirror for physical stores and live events. 

  • Analyst QuickTake: Geeenee AR's introduction of enhanced virtual try-on features signifies a shift from primarily entertainment-focused use cases to a broader democratization of product experiences. In April 2023 , the company also formed a partnership with Inworld AI, enabling creators to develop and import AI-powered characters and games into AR environments.

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