AR content development platform Geenee AR announced the launch of improved virtual try-on solutions for brands and retailers.
Key features include 1) web-based body and face tracking for brands to integrate AR try-on directly to their ecommerce websites; 2) Embedded Ads, a feature launched in partnership with AudienceX to incorporate virtual try-ons into online advertising campaigns; and 3) Onsite Mirrors, an AR mirror for physical stores and live events.
Analyst QuickTake: Geeenee AR's introduction of enhanced virtual try-on features signifies a shift from primarily entertainment-focused use cases to a broader democratization of product experiences. In April 2023 , the company also formed a partnership with Inworld AI, enabling creators to develop and import AI-powered characters and games into AR environments.
By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.