Spectrm, a conversational marketing automation platform, has raised USD 6.5 million in a funding round led by 3TS Capital Partners, with participation from existing investors LHV Global, BDMI, and North Base Media. As part of the investment, Sever Totia (partner at 3TS Capital Partners), Dave Helmreich (chief commercial officer at Innovid), and Andy Hunn (an entrepreneur) will join Spectrm's board of directors.

The company plans to use the funds to strengthen its position in brand-ready AI tools, focusing on the development of integrated CRM systems to optimize conversion rates and effectively gather zero-party data.

Spectrm reported a 3x increase in revenue growth in the past two years. Since its launch in 2016, the company has witnessed an eightfold YoY growth in the number of consumers directly reachable on messaging apps. Additionally, there has been an impressive 152x YoY growth in one-to-one brand interactions with consumers during the same period.

Spectrm is a conversational marketing platform that automates personalized interactions between businesses and consumers on social messaging channels. With its early launch on Messenger and close collaborations with Meta and Google's go-to-market teams, Spectrm has evolved into an enterprise messaging partner. The company's use of generative networks, as evidenced by its patented NLP applications, ensures secure and authentic conversational experiences. Spectrm's client portfolio includes well-known brands like Uber, HelloFresh, Volkswagen, Premier League, and Pandora.