Hexa, a 3D visualization platform, and Amazon have teamed up to enhance Hexa's immersive operating system (OS). The partnership will allow Amazon users to create, view, and store 3D assets for virtual try-ons, AR content, and 360-degree videos.
The collaboration involves Amazon Web Services (AWS) and Amazon.com for spatial computing and imaging. This partnership will enable Amazon sellers to transform or link 2D assets to 3D, improving conversion rates and offering AR-accessible workflows to all users. Additionally, Amazon's Standard Identification Number (ASIN) can be used on Hexa's CMS to convert high-fidelity 3D models for AR-compatible devices.
Based in Tel Aviv, Hexa specializes in creating digital twins of products, bypassing the need for traditional studios and filming times, which results in cost savings. The company's technology allows users to create interactive promotional content and prototypes, enhancing user interaction with the product. Hexa aims to create a robust 3D tech stack to support a range of immersive experiences from AR to high-fidelity 3D modeling.
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