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Innovid partners with Infilion to gain access to interactive streaming ads
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Jun 7, 2023
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Marketing Automation

Marketing Automation

Jun 7, 2023

Innovid partners with Infilion to gain access to interactive streaming ads

Partnerships

  • Innovid, an independent Connected TV (CTV) ad-serving platform, has partnered with Infillion, an advanced media buying platform to streamline the workflow and expand publisher reach for choice-based interactive ads on connected TV (CTV).

  • Through the partnership, CTV publishers using Innovid's software development kit (SDK) can access Infillion's choice-based, interactive streaming ads without requiring additional technology integration. Innovid's CTV Composer allows designers and developers to build interactive CTV ad experiences quickly, enabling seamless running across various connected TV device types.

  • The partnership aims to enhance the ad experience for consumers, guarantee ad visibility and interaction for advertisers, and provide a frictionless experience for publishers.

  • Analyst QuickTake: Innovid’s edge over other CTV platforms is the standardization provided by its CTV Composer and proprietary SDK which enables the development of engaging, interactive choice-based CTV ads that can be scaled across Innovid's publisher network. 

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