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Good-Loop signs global partnership with Captify to give its users access to its green AdTech solution
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Jun 9, 2023
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Marketing Automation

Marketing Automation

Jun 9, 2023

Good-Loop signs global partnership with Captify to give its users access to its green AdTech solution

Partnerships

  • Good-Loop, an AdTech platform specializing in social impact marketing, announced a global partnership with search intelligence platform Captify.

  • The partnership will enable Captify to utilize Good-Loop's Green Media technology, allowing advertisers to track and reduce the environmental impact of their online ad campaigns. Captify will have access to a custom dashboard to track the carbon footprint of digital campaigns in real-time and will also benefit from Good-Loop's solutions designed to help advertisers reduce emissions.

  • Analyst QuickTake: This partnership with Captify which is the largest independent holder of search data outside of the walled gardens would enable Good-Loop to access a broader group of customers including global brands such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, and Nestlé for its green AdTech solution. 

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