Klaviyo, an email and SMS marketing platform specializing in ecommerce brands, announced the launch of Klaviyo for Wellness, a marketing solution specifically designed for fitness studios, salons, and other client-based wellness services.

The new solution combines advanced automation, personalized marketing campaigns, and targeted customer segmentation to enhance customer engagement and increase conversions. It also integrates with platforms like Mindbody, Zenoti, and Boulevard, empowering businesses to efficiently connect with clients and build strong relationships. Notable customers of this new solution include CorePower Yoga, Heyday Skincare, and OVME.

Analyst QuickTake: The launch of Klaviyo for Wellness showcases Klaviyo's strategic focus on industry-specific solutions, its commitment to data-driven marketing strategies, and its intent to capture a larger share of the wellness market. It presents an opportunity for Klaviyo to expand its customer base, deepen relationships with existing clients, and further establish itself as a leading player in the marketing automation and CDP space.