Magnite, a leading independent supply-side ad platform (SSP), launched Magnite Access, a suite of omnichannel audience products aimed at helping media owners and their advertising clients optimize data assets.
The solution allows publishers to manage, create, and transact audience segments. It offers various omnichannel audience solutions, covering various formats such as streaming and display while accommodating multiple demand sources. The suite includes essential tools like the Magnite data management platform, the data activation storefront, Magnite Match (a cloud-based system that securely compares data sets while safeguarding consumer identities), and Magnite Audiences, enhancing precision and effectiveness in targeting specific audience segments.
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