Financeit, a Canadian flexible payment provider, has acquired the Simply Group loan business (which comprises Simply Group Financial, SNAP Home Finance, and part of EcoHome Financial) for an undisclosed sum.
Founded in 2013, Simply Group provides property improvement and equipment financing solutions on residential, commercial, and industrial properties across Canada. The company currently services over CAD 3 billion (~USD 2.3 billion) in home improvement loans for more than 500,000 users.
Through this acquisition, Financeit plans to utilize the expertise of Simply Group in the home improvement financing sector to improve merchant and consumer experience, launch innovative projects, and grow its platform users.
Founded in 2011, Canada-based Financeit is a point-of-sale financing platform that provides flexible payment options for its users on home improvement, recreational vehicle, and retail purchases.
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