All Updates

All Updates

icon
Filter
Product updates
Braze unveils Instant Insights to optimize cross-channel marketing campaigns
Marketing Automation
Jun 28, 2023
This week:
M&A
Snowflake acquires Datavolo to enhance data integration capabilities for undisclosed sum
Generative AI Infrastructure
Today
M&A
Snowflake acquires Datavolo to enhance data integration capabilities for undisclosed sum
Data Infrastructure & Analytics
Today
Funding
OceanWell raises USD 11 million in Series A funding to build water farms
Conservation Tech
Yesterday
Product updates
H launches Runner H, an AI agent for business automation
Foundation Models
Yesterday
Partnerships
Capgemini partners with Mistral AI and Microsoft to expand GenAI solutions globally
Foundation Models
Yesterday
Funding
Product updates
Converge Bio launches biotech LLM platform with USD 5.5 million seed funding
Foundation Models
Yesterday
Partnerships
Snowflake partners with Anthropic to integrate Claude AI models into Cortex AI platform
Foundation Models
Yesterday
Product updates
DeepSeek releases AI reasoning model DeepSeek-R1
Foundation Models
Yesterday
Industry news
Partnerships
ICEYE partners with Lockheed Martin and Finnish firms to develop defense space technologies
Next-gen Satellites
Yesterday
Partnerships
Dematic installs AutoStore system at South West Healthcare logistics hub
Logistics Tech
Yesterday
Marketing Automation

Marketing Automation

Jun 28, 2023

Braze unveils Instant Insights to optimize cross-channel marketing campaigns

Product updates

  • Braze, a customer engagement platform, announced the beta launch of Braze Instant Insights, a suite of Snowflake Native Apps on Snowflake Marketplace.

  • The new solution, powered by Snowflake’s Native Application Framework, allows customers to mobilize data securely and create personalized, strategic cross-channel marketing campaigns. This framework enables developers to create and test applications within Snowflake's Data Cloud environment, offering distribution and monetization capabilities, with an initial preview on Amazon Web Services (AWS) and upcoming additional distribution and monetization options.

  • The company intends to offer Braze Instant Insights on Snowflake Marketplace in future.

  • Analyst QuickTake: Braze Instant Insights complements its existing offering, Braze Canvas Flow, which is a journey orchestration tool. By focusing on advanced analytics and real-time insights in customer engagement, Instant Insights enhances Braze's overall product strategy, providing marketers with enhanced tools and capabilities to gain a deeper understanding of customer engagement across multiple channels.

Contact us

Gain access to all industry hubs, market maps, research tools, and more
Get a demo
arrow
menuarrow

By using this site, you agree to allow SPEEDA Edge and our partners to use cookies for analytics and personalization. Visit our privacy policy for more information about our data collection practices.