Braze, a customer engagement platform, announced the beta launch of Braze Instant Insights, a suite of Snowflake Native Apps on Snowflake Marketplace.

The new solution, powered by Snowflake’s Native Application Framework, allows customers to mobilize data securely and create personalized, strategic cross-channel marketing campaigns. This framework enables developers to create and test applications within Snowflake's Data Cloud environment, offering distribution and monetization capabilities, with an initial preview on Amazon Web Services (AWS) and upcoming additional distribution and monetization options.

The company intends to offer Braze Instant Insights on Snowflake Marketplace in future.

Analyst QuickTake: Braze Instant Insights complements its existing offering, Braze Canvas Flow, which is a journey orchestration tool. By focusing on advanced analytics and real-time insights in customer engagement, Instant Insights enhances Braze's overall product strategy, providing marketers with enhanced tools and capabilities to gain a deeper understanding of customer engagement across multiple channels.