Klaviyo, an email and SMS marketing platform specializing in ecommerce brands, launched Klaviyo reviews, a feature that enables Shopify merchants to collect product reviews within Klaviyo's platform.

The new solution consolidates tech tools like real-time shipment tracking, reviews, email, SMS, and mobile push into a unified platform, simplifying workflows and enabling real-time tracking. It personalizes customer journeys, sends review requests exclusively to customers that received the goods, imports existing reviews, and offers a mobile-friendly review capture widget. Additionally, businesses can automate customer review requests, allowing shoppers to leave reviews and publish them on their websites.

Analyst QuickTake: Klaviyo Reviews integrates review collection and management into its customer data and messaging infrastructure, providing a comprehensive platform for businesses to drive customer loyalty and increase sales. This aligns with Klaviyo's strategy of leveraging customer data effectively to improve the overall shopper experience.