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Moloco raises secondary funding round to expand product portfolio
Marketing Automation
Jun 29, 2023
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Marketing Automation

Marketing Automation

Jun 29, 2023

Moloco raises secondary funding round to expand product portfolio

Funding

  • Moloco, a programmatic adTech platform, raised a secondary funding round led by Fidelity Management and Research Company and EDBI, with a post-money valuation of USD 2+ billion, which is more than a 40% increase compared to the USD 1.5 billion valuation it received at its Series C funding round in 2021.

  • The company intends to use the funds to support Moloco's expansion and develop new products.

  • The company also reported revenue surpassing USD 200 million in 2022, a more than 5x growth from 2020 to 2022 and has maintained profitability for 12 consecutive quarters.

  • Moloco offers machine-learning (ML)-powered performance advertising solutions for marketing teams. Its product offering consists of a demand-side ad platform (DSP), a retail media platform (RMP), and a streaming media monetization solution. Its customers include Playrix, Fetch, Bumble, DraftKings, and FunPlus.   

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