Sift Media, a data-driven AdTech platform, has raised more than USD 1 million in debt funding from a group of investors. The company aims to raise a total of USD 1.5 million. To date, Sift has raised USD 4.7 million in equity and USD 4 million in debt.
The company has not disclosed specific plans for the funding or any relevant timelines.
Sift Media provides data-driven techniques to collect and analyze data from smartphone users, enabling the creation of personalized profiles for hyper-targeting of app install ads for clients. The platform utilizes AI and machine learning (ML) algorithms to process mobile ad requests and deliver data-driven ad targeting. Its customers include AdColony, AdView, LoopMe, Magnite, and Google.
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