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Citi launches digital platform to address commercial clients’ needs
Neobanks
Jul 10, 2023
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Citi launches digital platform to address commercial clients’ needs

Product updates

  • Citi's Commercial Bank unit has launched a new digital platform called CitiDirect Commercial Banking, to address the needs of its commercial clients.

  • Through the platform, customers will be able to access Citi's global range of products and services and view their existing relationship with the bank across various products such as loans, trade, and FX.

  • Moreover, the platform provides data-driven insights to customers to help them make informed decisions and facilitate the efficient management of day-to-day banking interactions with the bank.

  • The CitiDirect Commercial Banking platform is currently in use by more than two-thirds of Citi’s clients in the US; it plans to launch it in Hong Kong, India, Singapore, and the UK in the second half of 2023.

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