Travel marketing company Sojern has acquired VenueLytics, a company that provides a guest experience and brand reputation platform for hotels. The terms of the acquisition have not been disclosed.

VenueLytics offers an AI-powered virtual concierge, reputation management tools, multichannel communication, and customer relationship management (CRM) software. These tools aim to help hotels and resorts operate more efficiently, maximize profitability, and boost customer loyalty.

Sojern acquired VenueLytics to extend its travel marketing platform, aiming to engage with guests throughout their journey. VenueLytics' technology, which includes an AI-powered virtual concierge, real-time feedback tools, and a marketing suite for promotions, will enhance Sojern's hospitality marketing capabilities. The acquisition will also expand Sojern's North American presence and provide VenueLytics access to Sojern's global client base, supporting Sojern's ambition to become the leading travel marketing platform.

Sojern operates a digital marketing platform designed for the travel industry, utilizing AI and user intent data to offer multichannel marketing strategies to drive direct demand. The platform is used by over 10,000 entities, including hotels, attractions, tourism boards, and travel marketers, to engage with and convert travelers globally.