Silverpush, an AdTech solution specializing in connected TV (CTV) advertising, has acquired Vidgyor, a media technology firm that provides digital monetization solutions for broadcasters and video content creators, for an undisclosed amount.

The acquisition is expected to strengthen Silverpush's technology offerings for publishers and expand its contextual capabilities into CTV for brands.

Vidgyor specializes in dynamic ad insertion technology for live TV streams. By providing cloud-based media technology SaaS solutions, Vidgyor enables TV broadcasters in India to stream and monetize their content across digital, OTT (over-the-top), and CTV platforms. Its advertising marketplace also enables advertisers to reach their targeted audiences by aggregating video ad inventory across platforms.

Analyst QuickTake: The acquisition of Vidgyor is a strategic move by Silverpush to strengthen its position in contextual ad targeting in the Indian CTV advertising space. This integration of technologies enables Silverpush to provide comprehensive and advanced advertising solutions to TV broadcasters, advertisers, and brands, facilitating targeted ad delivery and maximizing monetization opportunities across digital streaming platforms.