Perfect Day, a company specializing in B2B ingredient sales and precision fermentation, has laid off approximately 15% of its workforce as it exits its consumer-facing business, The Urgent Company (TUC), due to investor pressure and the need to prioritize B2B efforts.
Layoffs were conducted digitally, affecting 134 employees in the US, UK, and Asia. No cuts were made to the India-based manufacturing business. The company will shift its focus to R&D innovation, B2B partnerships, and its nth Bio precision fermentation consulting business.
Select employees from TUC will remain as consultants to avoid retail service disruptions and sell through existing inventory. Perfect Day plans to sell all or part of TUC and exit consumer-facing businesses by September 2023 and will no longer invest in brands.
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