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Fazenda Futuro enters dairy-free milk category with Futuro Aveia
Plant-based Dairy & Egg
Jul 13, 2023
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Plant-based Dairy & Egg

Plant-based Dairy & Egg

Jul 13, 2023

Fazenda Futuro enters dairy-free milk category with Futuro Aveia

Product updates

  • Fazenda Futuro (Future Farm), a Brazilian plant-based meat producer, has made its foray into the plant-based dairy sector with Futuro Aveia, a new range of oat beverages. The products are available in one-liter packs at major retailers like Pão de Açúcar and Carrefour.

  • Futuro Aveia is available in original, chocolate, and vanilla flavors and a variant specifically for cooking. Futuro Aveia claims to provide a similar texture and performance to cow's milk without an overpowering oat taste.

  • Analyst QuickTake: Fazenda Futuro is a leading player in the plant-based meat space, capable of rivaling other players such as NotCo and Impossible Foods. The company has a presence in North and South America, Europe, and the UAE. While the company is a nascent player in the dairy-free milk space, it has significant resources and growth potential.

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