Perfect Corp. has partnered with global travel retailer Dufry to provide in-store and web makeup virtual try-on for products from 15 brands.

The partnership will allow travelers to virtually try on makeup products from up to 15 brands as the technology rolls out to Dufry’s Reserve & Collect websites in 27 countries and at airport locations around the world. The collaboration aims to engage with consumers wherever they are, including traveling consumers during their journey, be it online or offline.

Analyst QuickTake: Previous partnerships to expand the company’s customer base include fashion tech solutions provider Good Glam Group in January 2023 , which saw the launch of a virtual try-on and its AI Skin Analysis experience to the brands customers across India. Additionally, in May 2023 , the company announced the launch of a new program to offer small and indie beauty brands free access to its self-service virtual try-on solution for color cosmetics for six months.