Hightouch, a comprehensive customer data platform, raised USD 38 million in additional funding led by Bain Capital Ventures, with participation from ICONIQ Capital and Amplify Partners, bringing its total funding to USD 92.2 million.
The company intends to use the funds to launch and grow Hightouch's Customer 360 offering and to scale its engineering and go-to-market teams throughout 2024.
Hightouch's Customer 360 Toolkit streamlines data preparation for data teams by integrating with data warehouses like Snowflake, Databricks, Redshift, and Google BigQuery. It includes a user-friendly schema builder, warehouse enrichment capabilities, and identity resolution, attracting major enterprise clients like Chime, Petsmart, Warner Music, Spotify, and the NBA.
Analyst QuickTake: The new funding represents a significant boost for Hightouch and its solutions. With this capital injection, the company can accelerate the launch and growth of its Customer 360 offering, which will likely lead to increased adoption and traction among enterprise customers seeking to enhance their customer data activation capabilities.
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