Karat Financial, a digital platform providing financial services targeting content creators, has raised USD 70 million in a Series B funding round comprising debt and equity. TriplePoint Capital provided USD 30 million in debt funding, while the USD 40 million equity funding was led by SignalFire, along with participation from existing investors Union Square Ventures, CRV, and GGV, among others.

The company now has raised a total of USD 115.6 million in funding, aiming to use the newly acquired capital to develop its new personal credit card, scale its existing products, and provide content creators with tools to manage their money better. 

Along with the raise, the company announced that it is developing a new personal credit card in partnership with Visa. This card will allow content creators to establish and improve their credit history by reporting timely payments to credit bureaus.

The card includes standard benefits, such as reimbursement for items stolen or damaged within 90 days of purchase, and also includes creator-specific rewards, like access to member experiences at industry events, such as VidCon and VidSummit. In addition, cardholders have the option to upgrade to personalized bookkeeping and tax services through Karat or access fee-free tools for tracking business write-offs with the card.

Founded in 2019, Karat Financial caters to the creator economy by providing financial tools that help content creators manage their money. The company offers credit cards and utilizes its in-house underwriting model to assess the creditworthiness of individuals. This model analyzes a creator’s cross-platform success, considering factors such as social reach, audience engagement, mix of platforms, and monetization models.