<div>
  <ul>
    <li>
      <p>
        Tealium, a customer data platform (CDP), introduced new first-party data activation capabilities with leading media platforms such as Meta, Snap, TikTok, Twitter, Pinterest, Spotify, and Google.
      </p>
    </li>
    <li>
      <p>
        Tealium&rsquo;s integration with media platforms' Conversions API (CAPI) capabilities, enables brands to restore signals efficiently and improve their connection with customers. The integration is expected to offer benefits such as enhanced tracking accuracy, improved ad performance, and adherence to compliance requirements.
      </p>
    </li>
    <li>
      <p>
        Tealium reported a 50% increase in CAPI implementation from its customers in 2022, with further adoption expected to surge throughout 2023.
      </p>
    </li>
    <li>
      <p>
        The company claims that its collaboration with Meta resulted in a 29% increase in social media ad conversion rates and an 18% improvement in return on ad spend (ROAS) for tourism company TUI when it adopted CAPIs amid third-party cookie deprecation. Similarly, during its work with media publishing company Dodo, Tealium claims to have achieved a 13% boost in online sales and a 23% increase in social media ad conversion rates through the use of Facebook CAPIs.
      </p>
    </li>
  </ul>
  <p>
  </p>
</div>


<div>
  <p>
    <a href="https://martechseries.com/sales-marketing/programmatic-buying/tealium-partners-with-meta-google-tiktok-and-more-to-enhance-ad-conversion-strategies-for-enterprises/">
      MarTech
    </a>
  </p>
  <p>
  </p>
</div>


Marketing Automation

Tealium has introduced new first-party data activation capabilities with major media platforms such as Meta, Snap, TikTok, Twitter, Pinterest, Spotify, and Google. This integration allows brands to effectively restore signals and improve their connection with customers. Tealium's collaboration with Meta resulted in a significant increase in social media ad conversion rates and return on ad spend for tourism company TUI. Similarly, their work with media publishing company Dodo resulted in a boost in online sales and social media ad conversion rates. Tealium's customers have shown a 50% increase in adopting these capabilities in 2022, and further adoption is expected in 2023.

Tealium partners with key social media platforms to strengthen ad conversion strategies for enterprises

New data privacy regulations have opened up space for a new wave of compliance-focused startups.

Digital Privacy Tools

PROMINENT_CATEGORY

<div>
 <p>MineOS has updated its data governance and privacy platform with the release of Data Subject Request (DSR) Management 2.0. This upgrade introduces the no-code Infinite Integration Builder, which enables organizations to customize integrations with various backend systems, platforms, and Software as a Service (SaaS) applications.</p>
 <p>The new tool provides a no-code solution for organizations to streamline the integration with their data ecosystems. Notable improvements include enhanced automation features, customized rights flow based on geography, an improved ticket flow page, and a revamped approach to API connections.</p>
 <p>According to MineOS, this update simplifies the deployment and maintenance of automated DSR handling, making the process more efficient for businesses. The company also claims quick implementation of the platform within a matter of days, rendering expensive professional services and long implementation periods unnecessary.</p>
</div>

MineOS launches DSR management 2.0

Empowering Tomorrow's Innovations with Generative AI Infrastructure

Generative AI Infrastructure

<div>
 <p>LatticeFlow, an AI model evaluation platform, has introduced Compl-AI, a unique evaluation framework to check compliance with the EU AI Act. Available as a free, open-source architecture, the system analyses large language models (LLMs) over 27 technical fields, based on the Act's six ethical guidelines.</p>
 <p>The Compl-AI platform evaluates LLM responses across aspects like bias in responses, general awareness, prejudiced conclusions, adherence to harmful instructions, truthfulness, memorization of copyrighted information, common sense logic, goal manipulation, and prompt leakage. Each model's rating scales from 0 (non-compliant) to 1 (fully compliant), with N/A ratings in case of inadequate data.</p>
 <p>Moreover, the platform reveals the drawbacks of current models and benchmarks, specifically in areas such as robustness, safety, diversity, and fairness. LatticeFlow also suggests that this method could be adapted to review AI models against future regulatory laws, making it a beneficial tool for organizations operating in various jurisdictions.</p>
 
</div>

LatticeFlow launches the first evaluation framework for EU AI Act compliance

Ensuring the right people access the right resources at the right time

Identity & Access Management

<div>
 <p>Zscaler and Okta, a cloud security company and identity management platform respectively, have revealed four new integrations to quicken the adoption of zero trust security measures among their combined customer base.</p>
 <p>The companies hope the partnership will lower risk levels, enhance user interfaces and encourage cross-domain response by using shared telemetry and threat recognition. Critical functions include adaptive access policy implementation, dynamic upgrade of authentication, and security data contextualisation. These integrations aim to bolster the zero trust safety stance of customers, especially in securing remote users, cloud software, and hybrid IT settings amidst an increasingly uncertain risk climate.</p>
</div>

Zscaler and Okta partner to enhance zero trust security initiatives

AI-based solutions for evolving digital threats

Next-gen Cybersecurity

<div>
 <p>Zscaler, and Okta announced a partnership to introduce four new integrations aimed at strengthening zero trust transformation. Their joint aim is to minimize risk, improve user experience and facilitate cross-domain response through shared telemetry and threat intelligence. </p>
 <p>Some of the main features of these integrations include adaptive access policy enforcement, dynamic step-up authentication, and security data contextualization. The primary focus is to intensify the zero trust security of customers in an environment fraught with risk, especially regarding remote users, cloud applications, and hybrid IT environments.</p>
</div>

InsurTech: Infrastructure

<div>
 
 <p>Herald, a commercial insurance digital infrastructure provider, has secured USD 12 million in a Series A funding round. The round was co-led by Lightspeed Venture Partners and Brewer Lane Ventures, with additional funding from Afore Capital and Underscore Venture Capital. The company's total funding now stands at USD 20 million.</p>
 <p>The funds raised will be deployed for the accelerated development of a unified API to connect insurance brokers and carriers. Particular attention will be given to enhancing the platform's AI capabilities in order to streamline commercial insurance workflows. The company also plans to expand its portfolio and reinforce its ties with carriers.</p>
 <p>Through their digital infrastructure, Herald presents a unified API that connects insurance brokers with carriers. This enables brokers to quote and bind insurance instantly by integrating Herald's API into their existing Agency Management Systems (AMS), Customer Relationship Management Systems (CRM) or custom-built platforms.</p>
 
</div>

Herald raises USD 12 million in Series A funding to enhance AI capabilities

Data Infrastructure & Analytics

INCUMBENTS_PRESENT

<div>
 
 <p>Financial data analytics solution provider ActiveViam has formed a partnership with data platform MongoDB. The joint venture aims to optimize trading, increase the efficiency of risk management decisions and enhance overall financial operations.</p>
 <p>The collaboration allows for the integration of MongoDB's operational data store capabilities with ActiveViam's Atoti platform. This liaison aims to increase the performance of the Atoti platform's intraday real-time dashboards, which display information necessary for the front office, risk, liquidity, and treasury insights.</p>
 <p>In addition, this integration also utilizes third-party tools, such as Kafka streaming connectors and APIs. These tools assist in supporting the operational data flow needed for real-time dashboards. The system seamlessly works with both MongoDB Atlas and MongoDB Enterprise Advanced. This setup provides several connectivity and data flow options between MongoDB and Atoti.</p>
 
</div>

ActiveViam partners with MongoDB to enhance real-time data analytics for financial industry

Making banking work, without the paperwork

Neobanks

<div>
 <p>CapWay, a digital banking solutions company serving underserved communities, has ended its operations. The closure was a result of increased banking partner requirements, fundraising difficulties, and the damaged reputation of the FinTech industry following recent events.</p>
</div>

CapWay shuts down operations

Clear the air on carbon capture, reuse, and storage

Carbon Capture, Utilization & Storage (CCUS)

ANALYST_QUICK_TAKE

<div>
 <p>LanzaTech, a next-generation carbon transformation company listed on Nasdaq, has obtained USD 3 million in funding from the US Department of Energy's (DOE) Office of Fossil Energy and Carbon Management. This funding is a segment of a larger USD 29 million investment initiative for the advancement of carbon management priorities.</p>
 <p>The money will be utilized for Project ADAPT with the goal of enhancing LanzaTech's capacity to use CO2 as a feedstock to create isopropanol. The project will concentrate on improvements in feedstock versatility, microbial strain optimization, and the efficiency of the entire process. The production of isopropanol from recycled CO2 by LanzaTech can result in over 200% GHG savings compared to production based on fossil carbon.</p>
 
</div> <p><b>Analyst QuickTake:<br>
</b> <a href="https:<br>
//sp-edge.com/updates/34752"> Earlier this month </a> , LanzaTech expanded its biorefining platform capabilities to include the production of LanzaTech Nutritional Protein (LNP), a protein made from the soil bacterium Cupriavidus necator. LNP is a microbial protein that can be used in various food applications, including for human consumption, pet food, and animal feed.&nbsp;</p>

LanzaTech secures USD 3 million from US DOE to advance CO2 conversion

Driving livestock productivity using next-generation biotechnology

Livestock Biotech

<div>
 <p>The Danish government plans to invest DKK 15 billion (USD 2.1 billion) by 2030 in research and development for new climate technologies. This forms part of four research missions geared towards speeding up Denmark's progress towards net zero emissions by 2045.</p>
 <p>Of this large investment, DKK 500 million (USD 73 million) will be set aside for the development of climate-friendly technology in the food sector. This includes initiatives aimed at working towards lowering emissions from livestock and fertilizers and encouraging the growth of alternative proteins.</p>
 <p>The strategy further entails reinforcing research capabilities, promoting cooperation between authorities, and tackling challenges which might prevent the adoption of new climate technologies within society.</p>
 
</div> <p><b>Analyst QuickTake:<br>
 </b> Denmark's agrifood sector, at 25%, is the largest source of the country's greenhouse gas emissions. This investment aligns with recent initiatives like the <a href="https:<br>
//nutrinews.com/en/denmark-introduces-worlds-first-carbon-emissions-tax-on-agriculture/#:<br>
~:<br>
text=Dairy%20farmers%20in%20Denmark%20will,on%20livestock%20starting%20in%202030."> carbon tax </a> on meat and dairy production and the <a href="https:<br>
//sp-edge.com/updates/22720"> national action plan </a> for transitioning to a plant-based food system.</p>

Denmark to invest USD 2.1 billion in climate transition research

A new wave of meat, fish, and poultry alternatives are driving this hyper-growth industry into the mainstream

Plant-based Meat

<div>
 <p>The Danish government is planning to invest DKK 15 billion, equivalent to USD 2.1 billion, in research and development for new climate technologies by the year 2030. The objective of this initiative is to quicken Denmark's progression towards achieving net zero carbon emissions by 2045 across four research missions.</p>
 <p>Out of the total fund, DKK 500 million or USD 73 million is assigned specifically to the advancement of technologies that will contribute to a climate-conscious food sector. This includes innovative solutions that aim to decrease emissions resulting from livestock and fertilizers along with promoting the production and consumption of alternative proteins.</p>
 <p>This investment strategy also encompasses efforts to enhance research capacity. There will be an improvement in the coordination between authorities in order to effectively address the hindrances obstructing societal acceptance and implementation of new climate technologies.</p>
 
</div> <p><b>Analyst QuickTake:<br>
 </b> Denmark's agrifood sector, at 25%, is the largest source of the country's greenhouse gas emissions. This investment aligns with recent initiatives like the <a href="https:<br>
//nutrinews.com/en/denmark-introduces-worlds-first-carbon-emissions-tax-on-agriculture/#:<br>
~:<br>
text=Dairy%20farmers%20in%20Denmark%20will,on%20livestock%20starting%20in%202030."> carbon tax </a> on meat and dairy production and the <a href="https:<br>
//sp-edge.com/updates/22720"> national action plan </a> for transitioning to a plant-based food system.</p>

All Updates

Tealium partners with key social media platforms to strengthen ad conversion strategies for enterprises

MineOS launches DSR management 2.0

LatticeFlow launches the first evaluation framework for EU AI Act compliance

Zscaler and Okta partner to enhance zero trust security initiatives

Zscaler and Okta partner to enhance zero trust security initiatives

Herald raises USD 12 million in Series A funding to enhance AI capabilities

ActiveViam partners with MongoDB to enhance real-time data analytics for financial industry

CapWay shuts down operations

LanzaTech secures USD 3 million from US DOE to advance CO2 conversion

Denmark to invest USD 2.1 billion in climate transition research

Denmark to invest USD 2.1 billion in climate transition research

Marketing Automation

Tealium partners with key social media platforms to strengthen ad conversion strategies for enterprises

Contact us