Oatly Group, a Swedish plant-based milk producer, has expanded its direct relationship with Amazon through a new pan-European arrangement.
Under the partnership, Oatly's popular Oat Drink products, including Barista Edition, Light, Semi, Whole, "No" Sugars, and Mini Barista, will be available on Amazon across key European markets such as Germany, France, Italy, Spain, Netherlands, and Belgium.
Oatly aims to capitalize on the recent hike in demand for plant-based alternatives across Europe with this arrangement. Moreover, the company will use a bespoke packaging solution for Amazon customers to reduce the carbon footprint of shipments through Amazon's supply chain.
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