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Simon Data raises USD 54 million in Series D funding to accelerate platform development
Marketing Automation
Aug 8, 2023
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Marketing Automation

Marketing Automation

Aug 8, 2023

Simon Data raises USD 54 million in Series D funding to accelerate platform development

Funding

  • Simon Data, a customer data platform (CDP), has raised USD 54 million in a Series D funding round led by Macquarie Capital, with participation from existing investors Polaris, .406, and F-Prime. This brings its total funding to USD 115.8 million.

  • The company intends to use the funds to further develop connected applications with cloud data warehouses and expand the company's user base. 

  • Simon Data's CDP allows marketers to access customer data directly within the cloud data warehouse and build complex customer segments for personalized, cross-channel marketing. The platform aims to bridge the gap between data and marketing teams, empowering marketers with a user-friendly interface and real-time personalized marketing capabilities.

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