Bloomreach, a marketing cloud for retail and ecommerce brands, has unveiled a new product called Bloomreach Clarity, designed to provide personalized, human-like product expertise to online shoppers, which it claims is industry-first.
The new solution, powered by generative AI and large language models, enables engaging interactions with online shoppers. The data-driven solution integrates across channels like websites, chat, and SMS, improving accessibility and the customer experience. It also offers control and optimization features, allowing merchandisers to combine expertise with AI, real-time targeting, personalized conversations, and brand-consistent communication.
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