Act-On, a marketing cloud for small- and mid-sized firms, has released Act-On AI Predictive Lead Score, a feature that helps marketers prioritize leads with a higher propensity to convert.
The solution integrates with the user’s existing CRM workflows, leveraging machine learning to analyze customer behavior and assign conversion likelihood scores to prospects.
According to Act-On, by using AI Predictive Lead Score, users will be able to efficiently analyze leads, adjust campaigns, and prioritize leads that are most likely to convert and generate revenue.
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