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Product updates
MassMutual launches wellness app focusing on term life policyholders
InsurTech: Personal Lines
Sep 11, 2023
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InsurTech: Personal Lines

InsurTech: Personal Lines

Sep 11, 2023

MassMutual launches wellness app focusing on term life policyholders

Product updates

  • MassMutual has launched the LivingWell app for Apple and Android devices, as part of its Wellness-Enhanced Lifestyle and Longevity (WELL) program.

  • The program offers cash incentives for those demonstrating a healthy lifestyle, such as earning up to 5% of their annual insurance policy premium as a cash reward. The app tracks daily step count, sleep duration, and other metrics to determine individual lifestyles.

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